Sales Letter from Newsweek
Dear Reader:

If the list upon which I found your name is any indication, this is not the first -- nor will it be the
last -- subscription letter you receive. Quite frankly, your education and income set you apart
from the general population and make you a highly-rated prospect for everything from
magazines to mutual funds.

You've undoubtedly 'heard everything' by now in the way of promises and premiums. I won't try
to top any of them.

Nor will I insult your intelligence.

If you subscribe to Newsweek, you won't get rich quick. You won't bowl over friends and
business associates with clever remarks and sage comments after your first copy of
Newsweek arrives. (Your conversation will benefit from a better understanding of the events
and forces of our era, but that's all. Wit and wisdom are gifts no magazine can bestow.) And
should you attain further professional or business success during the term of your
subscription, you'll have your own native ability and good luck to thank for it -- not Newsweek.

What, then, can Newsweek do for you?

The answer depends upon what type of person you happen to be. If you are not curious about
what's going on outside your own immediate daily range of concern...if you are quickly bored
when the topic of conversation shifts from your house, your car, your ambitions...if you couldn't
care less about what's happening in Washington or Wall Street, in London or Moscow...then
forget Newsweek. It can't do a thing for you.

If, on the other hand, you are the kind of individual who would like to keep up with national and
international affairs, space and nuclear science, the arts -- but cannot spend hours at it...if
you're genuinely interested in what's going on with other members of the human race...if you
recognize the big stake you have in decisions made in Washington and Wall Street, in London
and Moscow...

then Newsweek may well be the smartest investment you could make in the vital weeks and
months ahead!

For little more than l¢ a day, as a Newsweek subscriber, your interest in national and
international affairs will be served by over 200 top-notch reporters here and around the world.
Each week, you'll read the most significant facts taken from their daily dispatches by
Newsweek's editors.

You'll get the facts. No bias. No slanting. Newsweek respects your right to form your own
opinion.

In the eventful weeks to come, you'll read about

-election strategy (Who will run against JFK? Medicare, education, unemployment: how will
they sway voters?)

-Administration moves (New civil-rights bill in the works? Taxes: what next?)

-G.O.P. plans (Stepped-up activity in Dixie? New faces for Congressional races?)

-Kremlin maneuverings (Will Cold War policies change? New clashes with Red China?)

-Europe's future (New leaders, new programs? How can America compete with the Common
Market?)

You'll also keep on top of latest developments in the exciting fields of space and nuclear
science. Whether the story describes a space-dog's trip to Venus or the opening of a new area
in the peaceful use of atomic fission, you'll learn the key facts in Newsweek's Space & The
Atom feature -- the first and only weekly department devoted to space and nuclear science in
any newsweekly.

The fascinating world of art will be reviewed and interviewed for you in Newsweek. Whether
you are interested in books or ballet, painting or plays, movies or music -- or all of them -- you
will find it covered fully and fairly in Newsweek.

Subscribe now and you'll read about

international film awards...new art shows at the Louvre in Paris...the opening of the
Metropolitan and La Scala opera seasons...glittering first nights on and off Broadway...plus
revealing interviews with famed authors and prima donnas, actors and symphony conductors.

AND you'll be briefed on happenings in the worlds of Business and Labor (More wage
demands now?)...Education and Religion (Reforms in teacher training? More church
mergers?)...Science and Medicine (Cancer, arthritis cures on the way?)...Sports and TV-Radio
(New world records? More educational TV, fewer MD shows?)

You read Newsweek at your own pace. Its handy Top of the Week index lets you scan the top
news stories of the week in two minutes. When you have a lull in your busy schedule, you can
return to the story itself for full details. In this way, you are assured of an understanding of the
events and forces of our era.

 TRY Newsweek.

 Try it at our special introductory offer:

         37 WEEKS OF NEWSWEEK FOR ONLY $2.97

That's about 8¢ a week -- little more than a penny a day. You would pay $9.25 at newsstands
for the same number of copies; $4.98 at our regular yearly subscription rates.

And try it with this guarantee: if, after examining several issues in your own home, you do not
agree that Newsweek satisfies your news interests, you will receive a prompt refund.

An order form is enclosed, along with a postage-paid return envelope. Do initial and return the
order form today. We'll bill you later, if you wish.


 Sincerely,


 S. Arthur Dembner
 Circulation Director
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