You’re probably aware of the hype about niche marketing.
You always hear about how crucial it is to sell to a specific niche.
It is interesting to note that all marketing is targeted at a specific audience.
Anyone selling products or services offline will probably agree that what succeeds in
getting one person to buy something might not work for another person.
A disadvantage that many people who want to start an online business have is that
they have no fundamental sales background. In my experience most of these people
have no concept of “the anatomy of making a sale”.
If you know what is required to make a sale offline, it’s not a huge leap to start
selling online. Once that transition is made, the next step (selling to niches) will be
much easier.
This e-book’s aim is to help you understand great old-fashioned sales techniques
that have stood the test of time. Furthermore, these sales do not require the
sacrifice of principles and integrity to succeed.
After learning the “basics” you will move into the “niche marketing section,” and you
will realise just how easy selling to the niche can be.
There are good reasons to listen to Patty Baldwin’s advice. He has “been there and
done that” and has also taught plenty of others to do the same. He worked for the
Better Business Bureau system for over 15 years as Vice President of Membership
Development for the Better Business Bureau of New Mexico and Regional Manager
for the National Council of Better Business Bureaus in Washington, D.C.
After his exit from the non-profit arena, he entered the field of small business
promotion and advertising. He took up the job as advertising director for a small,
start-up, community newspaper in his local area.
In just six months the paper grew from a bi-weekly to a weekly publication, with
revenue increasing vastly by more than 400%! The principles he teaches are the
same that he has used in training hundreds of outside sales reps. Make use of them
and they will definitely help you too.
Let’s begin, shall we?
How many emails did you receive today from people trying to teach you how
to sell?
Have you ever wondered how many of these people have ever sold anything in the
real world…ever, much less to niche markets.
Are you sick of the hype about ‘niche’ marketing? Don’t get me wrong, niche
marketing is crucial. But if you don’t understand the basics of sales, there is no point
in trying to sell to a "niche".
The fact is, all sales are niche sales. When you realise that the rest is simple.
Wouldn’t it be great if you could:
Pinpoint the needs of your customers
Develop a more informed approach
Answer questions before they arise
Learn how to THINK like your customer
Sell to them the way they want to be sold
Don’t you think that would improve your niche marketing efforts?
It definitely would. You have my word for it.
Discover "About Niches - A 6 Step System, How to Se*ll Anything To Anyone."
It's everything the title says it is and much, much more.
Back in the olden days
Sometimes we get so caught up in the "newness" of the internet that we forget how
business used to be conducted. I'm talking about back in the days when sales
people weren't afraid to admit that they sold stuff for a living and actually went out in
the world and met people and made sales. What a concept!
Have you ever heard the term, "natural born salesman?" Or maybe it was, "she
could sell ice cubes to Eskimos?" There are people who seem to have a natural
talent for selling anything to anyone. They have no trouble selling to a niche.
Learning how to sell anything to anyone doesn't require a magic wand. Nor is there
any "divine intervention" that determines that one person will become a successful
sales person and another will fail.
If you take a long, hard look at the really successful marketers online you will
discover that most of them sold stuff in the brick and mortar world before they ever
took their businesses online.
There's a real hidden message there if you think about it. People come online,
read the hype and think they are going to become wealthy overnight. It just ain't
goona happen folks!
How many emails did you get today from people trying to teach you how to sell?
Would you like to know the real secret?
It's simple. Good selling is all about filling a need, satisfying wants or solving a
problem. The only thing you have to do is crawl inside the customers head and
figure out what those needs, wants and problems are!
You have to know your customers business as well, if not better, than the customer
does. And, you have to know how they think. A good salesperson does their
homework and they do it very well! This is the touchstone to selling to niches.
That shouldn't be difficult. All you have to do is spend the next few years learning
about every possible type of business imaginable, learn how more than 6 billion
people on the planet think, put it all together and you can make a sale. Not a very
viable option, is it?
What if you could sell to them the way they want to be sold?
You need to learn how sales professionals sell offline to business niches. You
need to learn what the wants, needs and problems of specific types of business and
you also need to learn how to sell to different types of buyers.
Once you learn how to do that, then you can convert that knowledge for use online
and watch your sales skyrocket!
There are plenty of people out there who want to buy what you have to sell. Your
job is to learn how to sell them what they need and to learn how to speak their
language.
That's where The 6 Step System comes in. Not only will you learn a basic system for
selling with honesty and integrity, you will also learn to sell to buyers the way they
want to be sold!
Let's take a look at what you will learn:
A ready reference guide to defining your target market
Maximize your presentation efforts
Pinpoint the needs of your customers
Develop a more informed approach
Answer questions before they arise
Acquire an understanding of the concerns of your customer
Communicate more confidently the features and benefits of your offer
Foster an awareness of the needs of your customer's client base
Prepare more productive recommendations
Build personal credibility
Learn how to develop a business description
Learn how to prepare a profile of your prospect's business
Gain a better understanding of how their business functions
Outline the prospects products and services
Develop probing questions
How your client generates income
Reinforce the value of your offering
Define his/her problem areas
Overcome objections before they appear
Create a strategy for your offer
Define your prospect's customer concerns
Help your client overcome the objections of their customers
Learn the prospects business terminology
Shows that you've done your homework
Define your prospect's needs
Provide them with solutions
Discover specific action questions
Establish a mental dialogue
Use hot buttons specific to their industry
Stimulate thought processes
Learn about related fields
Get of sense of other revenue sources
What is the best time to present
Maximize your selling time
Pinpoint information sources
Improve your understanding of their industry
Learn how to THINK like your prospect
Sell to them the way they want to be sold
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