Having Enough Traffic to Your Sites? Converting Visitors into Customers?

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Do you have enough traffic to your sites and are you able to convert a good
percentage of those who come to your web sites into customers? If not, here
is something useful for you.

You are well aware that both quality and quantity are important in the world of
internet marketing. You need to have the ability to attract a large number of
visitors to your sites, and are able to convert your visitors into paying
customers.

As in all effective writing, good planning and strategies are critical. To help you
to convert your visitors into customers, you can follow the these well-tested 10
steps:

Write down the frequently asked questions that your visitors are likely to
ask and provide the answers.
Work out the Consumption Matrix. When? How? And Why?
Work out the upsell offers?
List the benefit using bullets.
Plan the gifts that you are offering as bonuses to the buyers.
Write down the guarantee will you provide.
Gather testimonials from satisfied customers or other authorities.
Spy on competitors offering similar products or services.
Craft the landing page
Craft the order page

You can obtain the detailed write-up of these 10 steps are given from the
eBook "10 Steps to Killer Web Copy".

I shall provide a bit more details about Step nine - writing the landing page.

Step number ten is Writing the Landing Page. Now I do this different than Ted
Nicholas because I think writing a web page is different, but I write an order
page last.

So I take all the powerful bullets, I take the most important bullets and I put
that into my order page.

"Yes, I want to order Market With Postcards". I’ll read you mine, it’s very simple.
I take all those elements and I treat it like a poem. It says:

"Yes! Rush me Alex Mandossian’s Marketing With Postcards advertising

course to flood my

business with more customers, more patients, more

cash paying clients than anything else I’ve ever

tried before, even if I’m on

a shoe string budget."

That’s really encapsulating what my offer is in one sentence. That’s like a
coupon.

And then, I go to my bonus, and the bonuses

"I understand I will get a $100 discount off the original $347 price along

with these 5 free bonus gifts

worth over $650."

All I do is I list the bonus gifts, how much they’re worth and give a brief
description. You see that?
And then

"I further understand that Market With Postcards is covered by Alex

Mandossian’s personal zero-risk

no questions asked 100% lifetime money

back guarantee, less shipping and handling."

What is that? That’s my guarantee. It’s already written. See how that works?
And then I end with a testimonial. This one is from Mark Joyner, very
knowledgeable man, has made millions on the Net, he’s acknowledged as the
Tiger Woods of internet marketing and the testimonial reads:

"Alex Mandossian makes things happen fast. I was introduced to him on a

Monday afternoon, and

by Thursday morning one of his marketing ideas

put an extra $12,500 in my bank account. This guy

has an amazing

marketing mind. If you’re smart you’ll put him to work for you too."

So basically that is an exceptional testimonial, Mark is an exceptional marketer,
and he may do controversial things and come up with new ideas but I guarantee
you he’s made a ton of money doing those kind of things and he’s got a lot of
courage, and I respect him for that.

And so he is there as my testimonial. I’ve put a picture of him, he has allowed
me to run that testimonial. I asked his permission to do that. He said yes. And
that’s how I end the order form, and then comes billing information, full name,
company name etc.

You know how long order forms take me to write, after I’ve done everything
else? Order forms take me about 5 minutes to write. Simple.

My order forms typically convert anywhere from 12% to as high as 42% so like
twelve out of a hundred people who land on that order form will buy.

Why? Because they use the elements in this copywriting formula which I’ve
used, never revealed before. I will after this, actually I’m going to write a book
about it. An eBook. But they are ten steps:

FAQ, Consumption Matrix, upsell offers, benefit bullets, bonus gifts, guarantee,
testimonials, spying, actually writing the landing page, and then of course the
order page.

You know who really reminded me that an order page should look like a coupon
is number one: Ted Nicholas because I think Ted Nicholas writes the best
coupons, a guy by the name of Linwood Austin who’s a world class copywriter,
lives in Salt Lake City, Utah. And Mark Joyner, I think writes the best order
pages on the Net.

And so just a combination of those three gentlemen, I write order pages and I
think the order page is the single most important page on your web site,
because an order page: you’re not speaking to a suspect, you are speaking to a
prospect.

They have acknowledged that they want what you have to sell, therefore make
it count. If they just click Order Now, "Just get to the bottom line" they’re
saying to themselves, all they have to do is go to my order page and they know
what my order page is offering before they write their full name and company
name and phone number and credit card information.

Because people do ... I do this myself, people often click on Order just out of
curiosity and just to double check the price, because sometimes the price can
be a little bit tricky to find because people seem to hide it in the middle of the
text.

What would be your thoughts regarding presenting the price?

I present the price after I’ve stated my claim, after I’ve given testimonials and
guarantee’s, and I typically present it: how much would all this be worth to you?

So let’s go back to the copy for the Mind Motivators because I think we present
the price very well. After the testimonials, it’s after the product shot, and being
told what’s in there, it’s after the headlines and the story and why we created
it. After the free bonus gifts, I’ve made my presentation and I’m telling them
exactly what they’re getting, and then at that point I tell them:

"How much would the entire 21 Mind Motivators package be worth to you?

Would it be worth at

least $300? Or $200? Or how about $149?

When we surveyed the same people to accurately find out why they

wanted and needed the 21 Mind

Motivators course, we were astounded to

discover that 78% felt that they could

not

live without it and

it was worth

over $460."

And then it says

"Click here to see survey results" and then we show them

the survey.

And then we say:

"Because we want to be fair with you though, we’re willing to give away

this top

secret money making information for the same price it was

originally available to our teleseminar

attendees. That’s exactly why we’re

giving you this exclusive opportunity to pick up the 21 Mind

Motivators for

the original telecourse cost of $79.

We don’t know how long we’ll keep this price this low, but for now you’ll

get ..."

and we restate what they’re getting

"and let’s not forget the four unadvertised free bonus gifts that we just

mentioned,

never before revealed to the public worth $166, they are

yours even if you decide to write us for a

refund. Imagine all of this

marketing content for a measly $79."

And the copy reads on.

So that’s the way we do it, and then the guarantee. So we state the price and
then the guarantee.

So you position it as a very good deal, and then you position it completely risk-
free.

Yes. You don’t say it’s risk free before giving the price, you give the price first
then you give them the assurance that money is going to be well spent.

Okay. And that’s just another example. You mentioned with the survey results
- something you often seem to do on your letters which works very well is you
involve the reader or you hook their imagination or their interest in by not just
having text, text, text, you have a survey.

Well, you know what that comes to? I want them to use their mouse. Because
the more involvement they have, I know the more likely it is they’ll purchase,
because you need to use your mouse to click the order page, right? So I make
them use the mouse.

So how do you do that without letting them lose the focus from the original
message?

They are focused, because what they’re clicking is support material - it’s
typically a popup and they’re saying "Ah yes, this is even further information to
support what I’m about to buy".

The above Introduction to Writing Copy is based on the book 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Just before releasing this eBook, I sent out copies to online marketers I knew for honest reviews. Well, I'm happy to say the feedback was very positive. Have a read:

										"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson http://www.reprint-rights-marketing.com ----------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing www.ScamFreeZone.com ----------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin www.ebookpak.com ----------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant... Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley www.MiniSiteProfits.com ----------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product and so this information is without question -- invaluable." - Mark Idzik www.RevenueTools.com

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