What are your Upsell Offers? Work Out Your Upsells Before Writing Your Copy

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To attract traffic to your sites is critical. To convert the traffic to buying
customers is just as important. In order to convert visitors into buying
customers requires good copy. The good news is good copywriting skill can be
learnt.

Here the essense to good copywriting is given in the form of 10 steps. Follow
these 10 vital steps and see the dramatic increase in the conversion ratio!

Provide the FAQs to answer the questions in the mind of your visitors.
Plan the Consumption Matrix relevant to your site.
Work out the upsell offers.
List the benefits that your product or service offer.
Work out the bonus gifts that your prospective customers may be
interested in.
Draft your guarantee statement.
Gather testimonials about your prodcut/service and about you or your
company.
Find out what others selling similar products or services are providing to
their customers and how they market.
Craft your landing page
Craft your order page

The eBook "10 Steps to Killer Web Copy" provides the details of these 10 steps.

I shall provide a bit more details about Step 3: What are my upsell offers?

And step number three, is what are my upsell offers?

I have not written one word yet from my landing page. My main sales letter. I
haven’t written one word. I’m writing all the foundational points before I write
one word.

Again, this is kind of mini research or discovery within the execution phase,
which is step four.

What are my upsell offers? Well, I can’t write copy unless I know what I’m
upselling, because I have to begin with the end in mind as Dr. Stephen Covey
always says in Seven Habits Of Highly Successful People -- begin with the end in
mind.

So I need to know what my upsell is. I always come up with my upsell offers in
step three. I did my FAQ, I did my Consumption Matrix, my goal in step three
is, if I’m writing a How To course, maybe I can upsell them a CD for just ten
dollars more.

So for example, let’s say I’m selling a course for $29.95 which is an audio
eBook. It pays for me to sell the CD of the same thing for ten bucks more.
They are not buying it for ten bucks, they’re buying it for ten bucks more. So I’
m getting $39, to send them and mail them the CD. That’s the Clicks & Bricks
method. Or as John Reese says, the Hybrid Marketing Model online.

You have fewer returns, because you’re giving them something physical, you’re
getting $10 more from practically 30% - 40% of everybody, and now they can
consume your course while mowing the lawn, while on their CD player at home
before going to bed, while going to work if they have a CD player in their car,
you give them more opportunities to consume.

Do you see how step two feeds into step three which is the upsell?

What are the Upsell? That actually is taken from your consumption matrix
because you say "Gosh, they’re not only going to sit in front of the computer
to read or listen to my book, why not give them the opportunity to listen to it
in their car and they’ll pay me $10 more?" See how that works.

So they get the product instantly, that satiates their instant need, and then
they get the CD-ROM ten days later in the mail. So you’ve got to know what
your upsell offers are.

For example, for Copywriting Classics I give a very obscure eBook that no one
has ever heard of, it’s a book called Public Speaking As Listeners Like It. And I
believe it’s far more powerful than How To Win Friends And Influence People
written by Dale Carnegie. And I’m a Dale Carnegie instructor.

And that book has never been read by most people, and I sell that I believe for
$20, and do you know that one out of two people purchase that eBook even
after purchasing the $77 Copywriting Classics course. And you can print that
eBook out so that you can read it, highlight it, curl up on your couch, and I’m
not charging extra for it, but I let them know that they can.

And so now we don’t torture them by them having to come to their computer
and constantly read. Computer means work, I want to take them away from the
work environment. And my upsell allows them to do that.

The above Introduction to Writing Copy is based on the book 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Just before releasing this eBook, I sent out copies to online marketers I knew for honest reviews. Well, I'm happy to say the feedback was very positive. Have a read:

								"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson http://www.reprint-rights-marketing.com ----------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing www.ScamFreeZone.com ----------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin www.ebookpak.com ----------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant... Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley www.MiniSiteProfits.com ----------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product so this information is without question -- invaluable." - Mark Idzik www.RevenueTools.com

We are all aware of the importance of copy-writing. However, we do need many
other skills to be successful in internet marketing. The good news is that you
can also learn them - for free. I am giving away 11 other ebooks that will be
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Just click on the PayPal link above and you can immediate download the
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Furthermore, there is no absolutely no risk to you because you can get
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