Learn the 10 Steps to Writing Killer Web Copy that Sells

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Are you satisfied with your site's ability to convert visitors to customers? Do
you want to increase the conversion ratio of your site? Do you want to sell
more?

If the answer to any of this question is yes, we have something useful here that
will be useful to you.

Winning in internet marketing game is getting more and more difficult because
there are more and more internet marketers. Furthermore, there are some
internet marketers who have learnt through experience, research and hard work
and have thus honed their skills so well that they succeed, but the rest fail
miserably.

Web copies determine to a large extent whether a visitor will make the purchase
or will turn away. Here is the opportunity for you to learn the important steps
in writing good internet copies.

Here you are, the 10 Simple Steps that you can follow. These steps are
revealed by the very successful internet copywriter, Alex Mandossian.

Prepare the FAQs on questions that your target visitors will be interested
in.
Work out the Consumption Matrix. Answer "When? How? And Why?"
Plan your upsell offers.
List the benefits.
Plan your Bonus gifts.
Draft your guarantee statement.
Obtain testimonials.
Perform research on your competitors.
Write the landing page.
Write the order page.

The eBook "10 Steps to Killer Web Copy" provides the 10 steps in greater
details..

Here, we shall provide some details about Step seven ... Obtain Testimonials.

So write down all the testimonials you get from people, how easy can this be?
You already have them, or you can get them, and we’re going to talk about how
to get them.

Well, bottom line is write them down. Who’s it from? Where’s the city? What
company, and what’s their web site if it’s applicable?

So write down all your testimonials. This is not rocket science. That’s step
number seven, you’re having the majority of your page written and probably
the most important parts written. If you put these things on separate pages
you can just chunk them and make them flow into your copy.

The biggest mistake people make is the lack of flow of copy. This allows that
flow to be looked upon from an aerial view and say "Well, the testimonials
should go there, the testimonials should go here ..."

I like to pepper in my testimonials. Like in my MarketingWithPostcards.com if
you go to the web site you’ll see an anchor tag there. Which is like a bookmark.
And what the anchor tag does is it says "See who gives Alex raving reviews".
Now when you click that, instead of making you read all the bullet points that
preceded that you go about a third of the page down and it says "Why Alex
Mandossian is getting raving reviews".

And the first one is from Jay Conrad Levinson and the headline reads "Alex is a
guerrilla marketing genius". Now that’s a pretty good testimonial. That’s the
headline.

Every one of my testimonials I put headlines, which is an extraction from the
actual testimonial. So I give them a headline, I put a picture of the person and
then I give the full testimonial, "Jay Conrad Levinson, best selling author and
acknowledged Father of Guerrilla Marketing, San Rafael California"

Next one: "Alex’s techniques make more money". That’s by "Joe Vitale,
renowned copywriter and best-selling author of Hypnotic Writing, Houston,
Texas".

Jonathon Mizel: "Truckloads of web site traffic using postcards". That’s the
headline. "Jonathon Mizel, publisher of the world-renowned Online Marketing
Letter. Kihei, Hawaii"

And so on and so on.

So I like to put those guys together and I pepper other ones in like Kenrick
Cleveland who’s a world renowned persuader, I put his in, Yanik Silver, world
renowned marketer online. Dale Carnegie, one of the Dale Carnegie directors in
the New York office ... I write his testimonial because he gave me one. That’s
peppered in a little earlier. Kenneth Varga, his testimonial’s in there as well.

So they’re all peppered in, in different places, and they’re from famous people
and obviously they do help. But I like to put them in different parts of the ad
copy because I assume there’s no one who’s going to read every single word.

So I wrote those testimonials and later I decide where to put them.

What I’ve tended to do in some of my sales letters is lump testimonials
together. Do you feel that breaking it up helps with the readability of the letter?
Yes and no. I like to chunk testimonials in four, and then give them a popup
maybe to look at the rest of them, like we’re doing with the Mind Motivators
page. Or I like to put a group of four and put them in different aspects. Just as
asides.

Like for example if you go to CopywritingCoach.com I put testimonials from
deceased people, like if you go to middle of the page there’s actually a
testimonial that says:

"’Nobody should be allowed to have anything to do with advertising until they
read Scientific Advertising at least seven times. It changed the course of my life
forever.’ Direct quote from Confessions Of An Advertising Man by David Ogilvy,
renowned ad executive, best-selling author and founder of Ogilvy & Mather
advertising agency".

Now that’s a very unique way to use a testimonial because he’s talking about
one of the books in my Copywriting Classics. So I’m using David Ogilvy in
almost a trickier, sneaky way to get a testimonial.

I do another one from Albert Lasker, who’s the father of advertising, and he
talks about Reason Why Advertising by John E Kennedy who was the world’s
first copywriting millionaire, and I put another quote there from Albert Lasker.
So I like to pepper them in that way.

That’s an interesting point -- a few years ago when I was doing mail order, my
very first product, obviously I had no testimonials at all, so a tip somebody
suggested to me is to take quotes from well-known people, respected people,
but which are relevant to the subject of the letter.

Well, it’s a very interesting point you bring up. It’s a very good way to do it.
Like for example I believe I took a sentence from Jay Abraham and put it in the
letter, just as extra proof of what I was saying.

Absolutely. And even if you don’t have testimonials, because I did not have any
physical testimonials because this Copywriting Classics was a new book, what I
do is I treat that in the very beginning. It says:

"How many times have you asked yourself what does it take to create big

profits on the internet?

Well I’m going to make you a hundred dollar wager that you’re a far better

internet marketer than

you think. If I’m right, you win. If I’m wrong, you

lose nothing. Could anything be fairer than that?

Let me explain."

And then I tell them:

"I’d like you to take part in this little marketing experiment and I’m going

to reward you with a

hundred dollars cash" That’s a moving toward

benefit right? I’m going to give you a hundred dollars

cash.

Well guess what? The course is $177. However if they promise to give me a
testimonial within the next 90 days, then I will pre-fund them, I will finance a
hundred dollars off the course so they can buy it for $77 and we’re going on
the honor system.

That’s pretty powerful because people think "Oh, I’m going to take advantage
of him, blah blah blah" and some of them do ... I request a testimonial 90 days
later and 50 percent of people actually give it to me. So it’s a very, very, I think
clever way to give a good reason why on what to do if you don’t have
testimonials.

You get them that way - that’s one way to get testimonials and secondly, it’s a
good reason to put down for not having any about the course itself. And I did
use testimonials about the specific books, this is a compendium of famous
advertising books and copywriting books, so I still used those testimonials from
David Ogilvy, etc. However they were not about the course itself they were just
about the individual books themselves.

Okay. I did see that actually and that really caught my attention that you’re
offering a discount or a refund for a testimonial so in a way your customers are
helping you building up the sales letter.

And they want to. And those who do, will. At least half of them.

The above Introduction to Writing Copy is based on the book 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Just before releasing this eBook, I sent out copies to online marketers I knew for honest reviews. Well, I'm happy to say the feedback was very positive. Have a read:

										"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson http://www.reprint-rights-marketing.com ----------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing www.ScamFreeZone.com ----------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin www.ebookpak.com ----------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant. Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley www.MiniSiteProfits.com ----------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product, so this information is without question -- invaluable." - Mark Idzik www.RevenueTools.com

Copy writing is a very important knowledge in order to convert visitors to
customers. Copy writing knowledge is absolute critical for success in internet
marketing. However, it is not the only knowledge you need to make good
money in the internet.

There are a few other skills that are also very vital to your success. I am
pleased to offer to you absolutely free the following 11 other ebooks as
bonuses.

Now, you may feel that you do not really need all these other knowledge at the
moment. That is absolutely fine - because you can give them away to whoever
you think will be able to learn from them. Furthermore, you can still keep all the
ebooks for yourself, irrespective of many of them you give away. The only
thing you cannot do with these bonus ebooks is to sell them.

Remember, however, You can still sell this ebook that you are buying. You can
even sell the resell rights - your buyers can resell it too.

	Bonus Books Blog Biz for Beginners + Auction Strategies + Internet Promotion for Beginners + About Niches + eBartering Tactics + B2B Revealed + Free Publicity + Webvertising + eBook Farming + All About Hits + 7 Secrets to Unlimited Traffics


$17 is all you pay to get all these 12 books!

Just click on the link above to get immediate download of 10 Steps to Killer
Web Copy (together with 11 bonus ebooks - absolutely free).

Your purchase through PayPal is fully secure.

Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase. With this iron-clad
guarantee, what have you go to lose?