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Do you know why your site is not selling successfully to the targeted visitors
that come to the site? Do you want more of the visitors to your site to buy
from you? Do you wish to improve your web copies so that more sales will be
made?
There is no doubt that everybody wants to make more sales. The main
questions are whether you are taking the correct actions to make this happen.
We have something here that will help you to convert more of your visitors into
buying customers.
AS is well known that competition in the internet marketing world is getting
more and more keen. This is partly because there are now more internet
marketers. However, the most important reason is that some internet
marketers have become so much more sophisticated that they seem to capture
the major share of the internet market pie. The real good news is that you too
can learn and join this category of internet marketers.
We introduce here the summary of the 10 Simple Steps that were revealed by
copy writing guru Alex Mandossian:
Step 1: FAQ.
Ask yourself the questions that your visitors will be interested in getting the
answers when they are at your site. Select among these questions the more
important questions and provide the answers. These questions and answers
are then provided in your site as FAQs.
Step 2: Write your Consumption Matrix.
The concept of Consumption Matrix is very important and its importance is not
yet well understood. It provide the "When? How? And Why?" that will help you
to win customers.
Step 3: What are my upsell offers?
Write down your upsell possibilities or offers
Step 4: Benefit bullets.
Step 5: Bonus gifts.
What are going to be your bonus gifts that you give away? What are they
going to be?
Step 6: Guarantee.
Think of the guarantee that you will provide.
Step 7: Testimonials
Step 8: Spy on very specific competitors
Greater details are provided below.
Step 9: Write the landing page
Step 10: Write order page
The details of these 10 steps are given in the eBook "10 Steps to Killer Web
Copy".
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I shall provide a bit more details about Step eight - Spying.
Why on earth am I making you spy on your competitors only now? Should you
not do that first?
No. You should not. And I’ll tell you why.
Because after you have general knowledge -- what you want to write about,
you want to spy to see what’s available on the market. Once you’ve decided
what to write about and what the specific item’s going to be, now it’s time to
spy on very specific competitors.
And the reason I make you spy in step eight versus starting with it, because I
want to inflict a little bit of pain, and I want to inflict memory.
When something is painful, it’s memorable, right? I mean, when a cat sits on a
hot stove lid, they never sit on a hot stove lid again. Unfortunately they don’t
sit on a cold one but we’re human so hopefully we know the difference when we
see a piping red stove lid.
So what I want to do is get you to remember things and make this process
very memorable so if I’ve made you already do the FAQ’s, the Consumption
Matrix, the Upsell, the Benefits, the Bonus Gifts, the Guarantee, the
Testimonials - well bottom line is now by spying all you do is add to that.
"Oh, why did not I think of that?!" or "How come that person thought of it?!
Let me write that down..."
So now you’re not starting from scratch, you’re just adding. Do you see the
psychological benefit of that? It’s very powerful, and a lot of this is applied
psychology.
I bring in the spying element eighth. So bottom line if you’re writing a book
about copywriting, let’s say famous copywriting books, you type that into the
search engine tools or into any search engine or Overture pay-per-click or you
name it, let’s say Yahoo, look up those web sites and look at what their
guarantee is. Look at what their bonus gifts are. Look at what their benefits
are. Look at what their upsell is, if they have any. Most don’t. Look if they have
any consumption matrix copy, and look at their FAQ’s. See if you missed any
FAQ’s. You see the power of this?
It’s so powerful. You’ve already done some work and now you’re just going to
edify the work that you’ve done and just show how difficult this stuff is by
going to your competitors and those are like finishing touches on the previous
seven steps.
I’m not going to go into spying, because obviously I’ve covered that.
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The above Introduction to Writing Copy is based on the book 10 Steps to
Killer Web Copy.
Now that you have learnt the importance of good copy writing, you can learn
all the 10 steps that will enable you to write copies that sell, and sell well.
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Alex Mandossian
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Just before releasing this eBook, I sent out copies to online marketers I knew
for honest reviews. Well, I'm happy to say the feedback was very positive. Have
a read:
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"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of
information. It's money in the bank for everyone who applies
the wealth of tips revealed.
Alex unveils it all from bonuses, upselling, headlines, bullets,
how, where, when and why in easy to follow common sense
steps.
All I can say is if you want to increase your sales conversion rate
and therefore your profits then you must get this book, read it
and apply the simple principles outlined within."
- Allan Wilson
http://www.reprint-rights-marketing.com
-----------------------------------------------------------------
"Writing great sales copy is key to the overall success of your
online business. If you can't capture your visitors interest, you
could be giving away $100 bills, but no-one will care.
'10 Steps To Killer Web Copy' is a superb introduction to writing
great sales copy and provides one of the best nuts and bolts
overviews I've ever seen.
Once you own this eBook, your visitor's wallets will never be
safe again!"
- Neil Shearing
www.ScamFreeZone.com
-----------------------------------------------------------------
"Louis, I did not know how a person could possibly make a six
figure income from a web site that gets less then 200 visitors a
day but Alex shares it all in this interview.
If I had paid 5 times the price for this in-depth interview I would
think it’s worth every penny. At the price you offer it for it’s an
absolute steal.
I thought I knew a lot about on line advertising but Alex’s
insight about taking off line techniques on line has opened my
eyes. Alex pointed out a HUGE mistake I’m making on my site
that I estimate has cost me thousands of dollars in lost sales. I
only wish I'd had this insight sooner."
- George Chapin
www.ebookpak.com
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"The section that starts on page 23, about 'spying' on your
opposition is brilliant...
Using 'spying' to acquire knowledge, to acquire know-how, and
the way it allows you to work on 10 projects at the same time,
and avoid making massive mistakes as well as how to use other
people's key benefits and methods, then add 20% - 30% of
your own ideas and creativity is just brilliant.
And, obviously, it's a HUGE time saver. And that's before we
even get into the 10-step formula :)"
- Phil Wiley
www.MiniSiteProfits.com
-----------------------------------------------------------------
"Louis -- Alex Mandossian is the real deal. He walks his talk.
In your interview, he lays out exactly how to write a killer sales
letter -- examples and all. I was most impressed with the little
known psychological and motivational techniques Alex shares.
Without a good sales presentation, you can't sell even the best
and most wanted product so this information is without
question -- invaluable."
- Mark Idzik
www.RevenueTools.com
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Copy writing is not the only knowledge that you will need to be successful in
internet marketing. I am giving you the following 11 books, absolutely free, as
a bonus. What these books can do is to help you to be more successful in
your online business (and offline business as well).
You may not need all these additional books. It is OK. Give them away (and
still keep your own copies) and your friends and loved ones will thank you for
providing useful resources to them, helping them to be more successful in their
businesses and career.
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Bonus Books
Blog Biz for Beginners
+
Auction Strategies
+
Internet Promotion for Beginners
+
About Niches
+
eBartering Tactics
+
B2B Revealed
+
Free Publicity
+
Webvertising
+
eBook Farming
+
All About Hits
+
7 Secrets to Unlimited Traffics
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$17 is all you pay to get all
these 12 books!
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Just click on the link above to get immediate download of 10 Steps to Killer
Web Copy (together with 11 bonus ebooks - absolutely free).
Your purchase through PayPal is fully secure.
Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase. With this iron-clad
guarantee, what have you go to lose?
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8 weeks Money Back
Guarantee!
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SPECIAL OFFER $17 for All These 12 Books
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$17 only - you get all these 12 books.
Click the PayPal button for immediate
download
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Brought to you by Jacob Gan, PhD (Michigan)
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