Categories of eBooks
|
|
|
|
|
|
Sponsored Links
|
|
|
|
|
|
|
|
High traffics to your sites is very important. But, just as important is the
conversion ratio, that is, the number of purchases over the number of visitors.
You may be well aware that in the internet marketing world, it is both a quality
game as well as a quantity game. Here, your sites need to be able to attract
and convert more web site traffic. It is not surprising that there are people who
do that better than others. Few of us do it the way it should be - with proper
planning and strategies. This, we can learn from people that are already doing
very well.
We are very fortunate that the well respected copywriting guru, Alex
Mandossian is willing to share his secrets with us. Specifically, he has outlined
his famous 10 Simple Steps:
Ste 1: Prepare a list of FAQs that your targeted visitors are likely to be asking
when they come to your site.
Step 2: Work on the Consumption Matrix relevant to your site. Answer the
questions "When? How? And Why?".
Step 3: Write down the upsell offers and upsell possibilities that my site
provides.
Step 4: List out the benefits in bullet form.
Step 5: Write down the gifts that you will offer as bonuses.
Step 6: Write the Guarantee.
Step 7: Testimonials
Step 8: Spy on very specific competitors
Step 9: Write the landing page
Step 10: Write order page
The details of these 10 steps are given in the eBook "10 Steps to Killer Web
Copy".
|
|
|
I shall provide a bit more details about Step six ... Guarantee.
What is my guarantee?
Part of the reason why I do it in this sequence is isn’t it so much easier to write
your landing page when you have all these little points already done? You feel
like you’ve accomplished something, you have a flying start. It’s very easy to
write a guarantee.
Here’s mine, it’s on my page at MarketingWithPostcards.com...
"Give my Market With Postcards course a fair try. If you don’t agree that it
can help you win the hearts of more customers, send back the course and
I’ll write you a refund check on the spot, minus shipping and handling cost.
If you’re not completely satisfied, your investment will be refunded with no
further questions asked, and no commitments or obligations or even
expectations on my part."
That’s hand signed, and there’s a picture of me. I don’t see a lot of people
doing that, I like to make my guarantee from me personally because my
company Heritage House is not providing the guarantee, I am. It’s my personal
guarantee.
The one that Yanik Silver and I have for the 21 Mind Motivators at Mind-
Motivators.com - it’s a famous 365 day guarantee. And again it’s a picture of us
and it says:
"Our famous 365 day guarantee. Read the transcripts, listen to the audio
files, put these profit boosting tactics to work in your business. If you don’
t totally agree that our 21 Mind Motivators can dramatically boost the
pulling power of your email campaigns, direct mail letters, web site landing
pages, postcard campaigns, and let’s not forget ezine and magazine ads,
subject lines, search engine directory keywords, overture pay per click
descriptions, if you don’t think you can legitimately fatten your bottom line
many times over with our 21 mind motivators at your site, simply contact
us within 365 days of your purchase, ask for a refund and we’ll cheerfully
fork over every cent of your investment.
Important: the $166 in bonus gifts will still be yours to keep as our free
gift for having faith in us in the first place.
Now could anything be fairer than that? Click here to order now."
So that’s one of the trial balloon closes that we’re doing with the guarantee.
Now I wrote that guarantee before I wrote the headline. Why? Because that
guarantee’s easier to write!
So step six is write your guarantee.
Obviously you’ve got a risk free guarantee so if people know you they would
take you up on the offer. But if they don’t know you if basically they don’t
believe your guarantee how would you overcome that worry, that final bit of
resistance?
That’s a good question, and we have overcome it. Not everyone is always going
to believe you.
There are many spiritual leaders who lived 2,000 years ago, people still don’t
believe them. So you will never get 100% consent or belief from everybody. But
it is a game of percentages and there is a way to increase the belief level.
And what I’ve done to increase that and raise the bar on believability because
again they may not know me, I may be an unwelcome guest into their browser,
is I put our picture and by putting our picture we’re now real, by hand-signing it
which we do, we’re now real.
And that just increases the believability along with all the testimonials -- "These
people think these guys are great, so obviously they must be great".
So it just raises the percentages of them believing us and I’ve even gone as far
as putting testimonials from people who returned the course.
They said "Alex is a man of his word. I bought the course, it was at a level that
was beneath my skill level, and I want you to know I got a refund within one
week just like he said".
And of course it helps who your testimonials are from. And as you say one of
them is from Joe Sugarman, is that right?
Yes, he has a huge one - it was very gracious of him. He says "Yanik and Alex
have masterfully isolated the true keys to motivate a prospect into action, and
persuade that prospect to buy. These are powerful concepts that work."
And then we put his picture there and then I wrote "Direct quote from Joe
Sugarman, world class copywriter, direct marketer, catalog pioneer, and best
selling author of Triggers" and that Triggers is a link that goes directly to
Amazon.com and that’s our way of paying homage back to Joe for that
generous testimonial.
I’ll actually launch a new browser and it’ll go to Amazon.com to purchase his
book which everyone should own. Triggers by Joe Sugarman.
And having such a testimonial from such a well known person adds a lot of
credibility to everything you say, because it’s true that such a renowned
marketer as Joe Sugarman would not put his name to just anything.
No. Actually I have testimonials from him, from Jay Conrad Levinson, from Joe
Vitale who’s a good friend of Joe Sugarman’s, from Jonathon Mizel who I believe
is the Godfather of internet marketing. All sorts of people that are very well
respected and those always help, but you also need the people who aren’t as
well recognized, real live people and I like to edify them by putting links to their
pages which adds to their link popularity and to show how real these
testimonials are.
|
The above Introduction to Writing Copy is based on the book 10 Steps to
Killer Web Copy.
Now that you have learnt the importance of good copy writing, you can learn
all the 10 steps that will enable you to write copies that sell, and sell well.
|
|
|
|
 |
|
|
|
Alex Mandossian
|
|
|
|
|
Just before releasing this eBook, I sent out copies to online marketers I knew
for honest reviews. Well, I'm happy to say the feedback was very positive. Have
a read:
|
|
|
|
"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of
information. It's money in the bank for everyone who applies
the wealth of tips revealed.
Alex unveils it all from bonuses, upselling, headlines, bullets,
how, where, when and why in easy to follow common sense
steps.
All I can say is if you want to increase your sales conversion rate
and therefore your profits then you must get this book, read it
and apply the simple principles outlined within."
- Allan Wilson
http://www.reprint-rights-marketing.com
-----------------------------------------------------------------
"Writing great sales copy is key to the overall success of your
online business. If you can't capture your visitors interest, you
could be giving away $100 bills, but no-one will care.
'10 Steps To Killer Web Copy' is a superb introduction to writing
great sales copy and provides one of the best nuts and bolts
overviews I've ever seen.
Once you own this eBook, your visitor's wallets will never be
safe again!"
- Neil Shearing
www.ScamFreeZone.com
-----------------------------------------------------------------
"Louis, I did not know how a person could possibly make a six
figure income from a web site that gets less then 200 visitors a
day but Alex shares it all in this interview.
If I had paid 5 times the price for this in-depth interview I would
think it’s worth every penny. At the price you offer it for it’s an
absolute steal.
I thought I knew a lot about on line advertising but Alex’s
insight about taking off line techniques on line has opened my
eyes. Alex pointed out a HUGE mistake I’m making on my site
that I estimate has cost me thousands of dollars in lost sales. I
only wish I'd had this insight sooner."
- George Chapin
www.ebookpak.com
-----------------------------------------------------------------
"The section that starts on page 23, about 'spying' on your
opposition is brilliant...
Using 'spying' to acquire knowledge, to acquire know-how, and
the way it allows you to work on 10 projects at the same time,
and avoid making massive mistakes as well as how to use other
people's key benefits and methods, then add 20% - 30% of
your own ideas and creativity is just brilliant.
And, obviously, it's a HUGE time saver. And that's before we
even get into the 10-step formula :)"
- Phil Wiley
www.MiniSiteProfits.com
-----------------------------------------------------------------
"Louis -- Alex Mandossian is the real deal. He walks his talk.
In your interview, he lays out exactly how to write a killer sales
letter -- examples and all. I was most impressed with the little
known psychological and motivational techniques Alex shares.
Without a good sales presentation, you can't sell even the best
and most wanted product so this information is without
question -- invaluable."
- Mark Idzik
www.RevenueTools.com
|
|
 |
|
|
|
 |
|
|
 |
|
|
|
 |
|
|
|
 |
|
|
|
You need good copy writing skills to really succeed in getting good sales on the
internet. However, you need other skills as well if you want to earn good
money in internet marketing. To help you in other areas of internet marketing,
I offer to you 11 other ebooks absolutely free as bonuses.
In case you feel that you are not lacking in any of these other skills, or these
other skills are not high on your priority at the moment, you can still make good
use of these other ebooks by giving them away to those relatives, friends or
colleagues that you think will find them useful. The good things is you can still
keep your copies of these ebooks irrespective of how many of them you give
away.
|
|
Bonus Books
Blog Biz for Beginners
+
Auction Strategies
+
Internet Promotion for Beginners
+
About Niches
+
eBartering Tactics
+
B2B Revealed
+
Free Publicity
+
Webvertising
+
eBook Farming
+
All About Hits
+
7 Secrets to Unlimited Traffics
|
|
|
|
|
|
|
|
 |
|
|
|
|
$17 is all you pay to get all
these 12 books!
|
|
Just click on the link above to get immediate download of 10 Steps to Killer
Web Copy (together with 11 bonus ebooks - absolutely free).
Your purchase through PayPal is fully secure.
Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase. With this iron-clad
guarantee, what have you go to lose?
|
|
 |
|
|
|
8 weeks Money Back
Guarantee!
|
|
|
|
|
|
SPECIAL OFFER $17 for All These 12 Books
|
|
|
|
 |
|
|
|
 |
|
 |
|
 |
|
 |
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
|
|
|
|
$17 only - you get all these 12 books.
Click the PayPal button for immediate
download
|
|
|
|
|
|
|
|
|
|
|
|
|
Brought to you by Jacob Gan, PhD (Michigan)
|
|
|
