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How well are the traffics to your sites converted into customers?

If you think you like it to be better, then there is information here that will prove
to be useful to you.

In the internet marketing world, it is both a quality game and a quantity game -
you need to attract and convert more web site traffic. Most of us do not do
these very well and we need to learn from people who are doing these
successfully. The opportunity to do so is here and now.

Here are the summary of the 10 Simple Steps revealed by copy writing guru
Alex Mandossian:

Ste 1: FAQ. I ask myself what are the FAQ’s of the visitor who’s about to visit
my web site?

Step 2: Write your Consumption Matrix. When? How? And Why?

Step 3: What are my upsell offers? Write down your upsell possibilities or offers

Step 4: Benefit bullets.

Step 5: Bonus gifts. What are going to be your bonus gifts that you give away?
What are they going to be?

Step 6: The Guarantee that your buyers will be provided.

Step 7: Testimonials

Step 8: Spy on very specific competitors

Step 9: Write the landing page

Step 10: Write order page

The details of these 10 steps are given in the eBook "10 Steps to Killer Web
Copy".

I shall provide a bit more details about Step 2: Write Your Consumption Matrix.

You write what is called the Consumption Matrix. Now many people don’t know
what Consumption Theory is, I’ve been talking about Consumption Theory for
about three years publicly, I’ve been using it for twelve years.

Consumption theory is this:

if you don’t know how your prospects and customers are going to
consume your product, you don’t know how to communicate with them.

Take a look at these example:

Arm & Hammer baking soda, is not used for the drain in the kitchen sink.

And it’s not supposed to

be used for the refrigerator. But many

Americans do that because they’ve been taught that it will

make your sink

smell fresher and it will make your refrigerator smell fresher.

Many people use Arm & Hammer baking soda to brush their teeth. Arm &

Hammer baking soda

was used to cook, but the primary use of

consumption has been changed, because the Arm and

Hammer genius

executive said "Hey, let’s get people to consume this stuff more often".

And so they came up with all these consumption matrix’s to get people to
consume.

The shampoo business -- there’s one word that doubled shampoo sales all
around the world. It’s a six letter word. You know what it is?

Repeat. R - E - P - E - A - T.

Rinse, lather, Repeat.

There are two additional words that tripled shampoo sales throughout the
world, even after it was doubled. Do you know what those are?

"Use daily."

What am I trying to do? Get them to consume. I firmly believe even if you sell
software or information products you can not sell or write a piece of copy to
anybody unless you can visualize and more importantly get the reader to
visualize in their minds how they’re consuming that product.

How they’re reading that product.

Do you read an eBook on your couch? Of course not. Do you listen to a real
audio file in your car? Of course not. Now that would make sense if you had an
audio tape or a CD which is an upsell possibility.

So step two is the consumption matrix, and here’s what it looks like:

Imagine three columns and under each column there are rows, so column
number one is When? Column number two is How?. Column number three is
Why?.

Okay, so row one, under column number one which is When? Under that row,
let’s say you’re selling an audio tape program from Nightingale Conant.

Let’s say Jay Conrad Levinson is one of my mentors, lives in my home town of
San Rafael California, he’s the Father of Guerrilla Marketing, let’s say I’m going
to buy his Nightingale Conant course, which is on Guerrilla Marketing.
Everyone should own it: 62 Free Ways To Grow Your Business Profits. Jay
Conrad Levinson. Now that’s an 8 tape course plus there’s a workbook inside.

Here’s the consumption matrix, I haven’t written a word of copy yet, other than
the FAQ. Step two is consumption.

When am I going to listen to that program? Well, one option is in my car,
because there are tapes.

How do I listen to it? In my car tape recorder.

And why am I going to listen to it? I’m going to listen to it before going to
work so I can feel great and figure out all these new marketing ideas before I
roll up to the parking space.

Okay, second row. This is the second situation...

When am I going to listen to it? In the subway going to work. That’s the
When?

How? On my Walkman. On my portable tape player.

And why? Because I don’t have time to read the paper because the subway is
drawing me back and forth, but I can listen to this and again it’s giving me
some inspiration before I go to work in the morning.

And this can be for any tape program, it can be for anything, I’m just using this
as an example. Tony Robbin Personal Power you can do the same thing with.

But people don’t look at using the product this way.

How about another When? At home, at night, before going to bed.

How? On my stereo system.
Why? So that I can put positive things in my mind of marketing so that when I
wake up in the morning I’ll have a flying start.

Another when: When I’m mowing the lawn. How? On my CD player. Wow, what
a concept. On my CD player, that means I can use a CD as an option or as an
upsell. If I’m Nightingale Conant.

And Why? Because I’m using dead time, mowing the lawn, listening to
marketing stuff.

Now when you’re writing your copy, this consumption matrix is going to be
used because when you say "Picture yourself on a Saturday morning mowing
your lawn, when you’re listening to my Guerrilla Marketing secrets and you’re
using all this dead time to learn new marketing, so on Monday morning you
know exactly what to do, and get an unfair advantage over your competitors."

See, that’s Jay Conrad Levinson writing copy, perhaps, when he knows how
people are consuming.

Or: "Imagine coming home from a long days work, your boss has yelled at you,
and finally you have half an hour of peace to yourself, you listen to side B of
tape four, of my Guerrilla Marketing course, and that gives you some new ideas
so that you go back to work tomorrow morning and you don’t get yelled at by
your boss any more."

See how that works? They’re imagining using this product.

Or: "Imagine coming home after a long day’s work, and you’re slipping the CD
into your car stereo, and you’re listening to it without any interruptions. Thank
God for Guerrilla marketing. And thank God for traffic."

You see how that works? By picturing and allowing the reader to picture in their
minds how to use it, they’re not going to think about price, they’re not going to
think about bonuses, they’re going to say "How can I get this?!"

So that’s step two. Write your Consumption Matrix. When? How? And Why?

And there’s literally dozens of situations. I like to write down at least ten to
twelve situations because if I know how things are going to be consumed I can
come up with the next steps, which you read from this ebook.

The above Introduction to Writing Copy is based on the book 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Just before releasing this eBook, I sent out copies to online marketers I knew for honest reviews. Well, I'm happy to say the feedback was very positive. Have a read:

									"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson http://www.reprint-rights-marketing.com ----------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing www.ScamFreeZone.com ----------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin www.ebookpak.com ----------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant... Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley www.MiniSiteProfits.com ----------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product so this information is without question -- invaluable." - Mark Idzik www.RevenueTools.com

You have realized the importance of writing copies that are effective in getting
sales. You may have also realize that there are many other skills that you need
to master in order to be rally successful in the very competitive internet market.
In order to assist you to be more effective, I am pleased to offer you the
additional eleven ebooks, absolutely free.

On the other hand, you may feel that we do not really need those additional
skills right now. That is fine. Whether you need these additional bonuses
ebooks or not, you are free to pass them to whoever you feel need them. They
will be very grateful to you. Remember, you still get to keep your own copies
irrespective of how many you give away.

	Bonus Books Blog Biz for Beginners + Auction Strategies + Internet Promotion for Beginners + About Niches + eBartering Tactics + B2B Revealed + Free Publicity + Webvertising + eBook Farming + All About Hits + 7 Secrets to Unlimited Traffics


$17 is all you pay to get all these 12 books!

Just click on the link above to get immediate download of 10 Steps to Killer
Web Copy (together with 11 bonus ebooks - absolutely free).

Your purchase through PayPal is fully secure.

Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase. With this iron-clad
guarantee, what have you go to lose?