Your web site's ability to convert web site visitors into customers?

Categories of eBooks

Sponsored Links

Are you happy with your web site's ability to convert a good percentage of
those who come to your web sites into customers? If not, please read on.

In the internet marketing world, it is both a quality game and a quantity game -
you need to attract and convert more web site traffic. Most of us do not do
these very well and we need to learn from people who are doing these
successfully. The opportunity to do so is here and now.

Here are the summary of the 10 Simple Steps revealed by copy writing guru
Alex Mandossian:

Ste 1: FAQ. I ask myself what are the FAQ’s of the visitor who’s about to visit
my web site?

Step 2: Write your Consumption Matrix. When? How? And Why?

Step 3: What are my upsell offers? Write down your upsell possibilities or offers

Step 4: Benefit bullets.

Step 5: Bonus gifts. What are going to be your bonus gifts that you give away?
What are they going to be?

Step 7: Testimonials

Step 8: Spy on very specific competitors

Step 9: Write the landing page

Step 10: Write order page

The details of these 10 steps are given in the eBook "10 Steps to Killer Web
Copy".

I shall provide a bit more details about Step 5: Bonus Gifts in the word of
Alex Mandossian.

What are going to be your bonus gifts that you give away?

What are they going to be? You must know in advance what they’re going to
be. For example this product that we put together that’s been extremely
successful just in the pre-publication of it, it’s at Mind-Motivators.com, I’ve
been speaking about it. Psychological tactics to capture more profits.

"Let us hand you 21 top secret methods to instantly and ethically
persuade prospects to buy now and keep influencing customers to buy
forever no matter what business you’re in, by Yanik Silver and Alex
Mandossian."

Now I go down, and I came up with the bonus gifts before I wrote a word of
copy or that headline.

So bonus gift number 1, bonus gift number 2, bonus gift number 3 - number
one is:

108 powerful action verbs. What are the most powerful verbs in

the

English language? $19 value

Alex’s survey questions. Use this time-proven model when writing

your

next survey to uncover

exactly what your customers like and

value about

you. Value $49

Next bonus gift:

Yanik’s famous ads. 6 record breaking ads from Yanik Silver’s

private

vault completely dissected

so you understand precisely why

copy works,

and the exact mind motivators applied. $69 value

And then:

TV mega hits. $29. The million dollar script-writing secrets the TV

marketing gurus wish you never

knew

I wrote those before I wrote my headline. Those are the bonus gifts.

So step number 5 is writing my bonus gifts. Now do you see how almost like a
jigsaw puzzle, I’m writing this landing page without even writing it? I’m building
the building without even building it.

Any questions about bonus gifts, they’re pretty straight forward?

Something I’ve read about, and something I’ve seen just from studying web
sites, if you offer the wrong type of bonus gifts it can actually affect the
perceived value of the main product, like for example if it’s a tired bonus gift
which a lot of people have seen, or it doesn’t have much perceived value, it can
affect the whole offer, so what would you recommend there?

If the customer is not willing to pay the dollar amount that you’ve stated, it is
not a free bonus gift. Period. If you can’t sell it as a stand alone item it’s not a
free bonus gift. I’ll give you an example, this is a very good example actually
because it’s very relevant in my business.

The single most profitable aspect of my business, bottom line, is my coaching.
It’s the most profitable aspect of my business. I consider myself to be a better
coach than a marketer, or copywriter, or anything else that I do. And when I’m
at a seminar or a teleseminar, and I’m introducing that coaching business. It’s
expensive for many people, it’s $1,800 American, for 10 half hour sessions.

And of course we have email in between so it’s much more than just those
sessions, we’re communicating, but it’s a lot of money, and I only want
committed people and people who are very serious about building their business.

Well, when I’m at a session like a seminar and I’m attempting to introduce my
coaching, at the very end of the session which is a presentation my 15 second
pitch is very simple. I tell them ... I give them the price up front:

"If it’s in your budget to pay me $1,800 in advance, for many of the things you
learned today then you can take advantage of my 30 day quick start program
and get private coaching one on one from me.

And if you’re responsible enough to commit to that (in other words I don’t want
you to commit to it unless you can afford to do it so don’t give me your last
$2,000 in the world, I want you to do it responsibly) then I want you to choose
three of the five bonus gifts listed on this sheet"

And I have bonus gifts with a check box next to them:

Private 30 minute guerrilla marketing plan -- $225
Marketing With Postcards CD-ROM version -- $147
$150 gift certificate to PostcardKingdom.com -- $150
Web Traffic Conversion Secrets Revealed course -- $249
Tested Theories Of Consumption Theory course -- $149

Those are all courses I sell. And they’re getting to choose three out of the five if
they wish to be a coaching client of mine. Many times, that is what puts them
over the top and gets them off the fence.

So I use curiosity, greed, and all the elements dealing with bonus gifts to get
them to become a coaching client and pay me $1,800 in advance, and I have
many, many coaching clients this way.

And even when they check these bonus gifts, three out of the five, and they’re
all worth that much, I still have to interview them so I ask them to give me the
best time to call them for 10 minutes just to interview them because I don’t
accept everybody.

And I have 7am to 11am, 1pm to 4pm, 6pm to 9pm. I call them, they give me
their email address, their daytime, their mobile phone, and their name, and I call
them up and I interview them, and it’s the most unique way to acquire coaching
clients that I’ve ever seen, and I do very well at a seminar I think because I’m
not really selling anything, I’m selling the interview.

And it’s all based on bonus gifts. They’re all real bonuses that I’ve sold, and
because they’re giving me $1,800 I can afford to give them the CD-ROM version
of Market With Postcards if they choose that.

Because what’s my hard cost of that CD? Royalties and all, it’s about $15. So
why not gain $1,800 to give away $15?

So it’s very important to give away bonuses that are worth something. The
way I position the bonuses is with risk reversal, I tell them you only get
these bonuses if you purchase this offer, however, if for whatever reason you
want to return the main offer, I’ll write you a check on the spot and in that
refund check I offer them something else, in the cover letter, it’s really funny.

So I do get reactivated refund people by selling them something else, but I let
them keep the bonus gifts, I don’t put a limited offer on the bonus gift - they
can only get it if they purchase the offer and they do get to keep it if they
decide to return the purchase.

Now my return rate for Market With Postcards, the $247 version is about one
and a half percent, at this point. We’re in 2003, around the 1st of February. For
my CD-ROM it’s a little higher at $147 because they are value shoppers and
they’re only getting that from an exit popup that says:

Listen, if you’re still committed and don’t want to pay the $247,

you can

get the course for $147,

$100 less, get the CD-ROM

version

Interestingly enough I have a higher return rate. Either way they get to keep
the bonuses. So I use bonus gifts that way and it seems to be very powerful
and it’s nothing new, people have been doing this for years but I always place
value on my bonus gifts, I don’t just throw them in there. I don’t insult the
reader. And that’s step 5, figuring out what my bonus gifts are. I have to,
because it’s going to be on my page.

I feel it would be very valuable for people, because this is actually something I
heard from obviously a very seasoned online marketer Terry Dean, what he
says is what can greatly increase the perceived value of the offer and also the
response rates accordingly, is by offering as a bonus a tool, as opposed to
simply information. Even if the tool is an action plan or a piece of software,
obviously it’s got to be related but he says that has quite a marked effect on
the response.

Absolutely. If the bonus gift doesn’t require work, in other words, instead of
putting more profit into their bank account, it puts more profits into their bank
account. One letter change can make a huge difference.

Put more money into your bank account. I’m doing the work.

Puts more money in your bank account. The tool is doing the work.

So if it’s a software tool or some type of headline generator of some kind which
there are plenty out there, that’s a very good bonus gift for it’s doing the work
for the person who’s reading it.

The above Introduction to Writing Copy is based on the book 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Just before releasing this eBook, I sent out copies to online marketers I knew for honest reviews. Well, I'm happy to say the feedback was very positive. Have a read:

										"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson reprint-rights-marketing.com ----------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing ScamFreeZone.com ----------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin ebookpak.com ----------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant... Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley MiniSiteProfits.com ----------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product so this information is without question -- invaluable." - Mark Idzik RevenueTools.com

As you have seen, copy writing skill is a very important skill that you need to
master in order to produce copies that sell very well. However, copywriting is
not the only skill that you will need to master to succeed in internet marketing.
You will also receive eleven other ebooks, as bonuses from me. These bonus
ebooks will provide you with additional tools that are useful in your fight for a
bigger share of the internet business pie.

At this moment you may think that you do not need all these additional skills.
That is okay. You can give them away to your loved ones, friends and
employees. They will be very grateful to you for providing them with the
additional knowledge that they so badly need. What's more, you can still keep
the copies.

		Bonus Books Blog Biz for Beginners + Auction Strategies + Internet Promotion for Beginners + About Niches + eBartering Tactics + B2B Revealed + Free Publicity + Webvertising + eBook Farming + All About Hits + 7 Secrets to Unlimited Traffics


	$17 is all you pay to get all these 12 books!

Just click on the link above to get immediate download of 10 Steps to Killer
Web Copy (together with 11 bonus ebooks - absolutely free).

Your purchase through PayPal is fully secure.

Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase. With this iron-clad
guarantee, what have you go to lose?