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Are you converting most of your visitors into customers?

This is a very searching question for every internet marketer. Unfortunately,
most of us do not convert a respectable percentage of the visitors to our sites
into paying customers. Many internet marketers fail to achieve a sufficiently
high conversion rate and give up in the end. They have concluded that they
cannot succeed in this internet marketing game.

Yes, there are many factors that prevent one from achieving the success that
one to achieve. I propose that poor copywriting is one of the main factor,
if not the most important factor.

Good copy converts an visitor into a buyer, and a poor copy does not.

Let me provide you here with the 10 steps to writing a good copy:

Draft the Frequently Asked Questions (FAQs) that your visitors are likely
to be interested in the answers.
Write the so-called Consumption Matrix that contains the solutions to the
questions of "When?", "How?" And "Why?".
Work out the offers that you plan to provide as your upsell.
List the benefits of your product or service.
Decide what you intend to provide as bonus gifts to your customers.
Draft your Guarantee statement.
Gather testimonials from other authorities or your satisfied customers (if
you already had buyers).
Research on what your competitors provide and how they pitch their sales.
Start drafting your landing page
Draft the order page

For more information about these "10 steps", read the eBook "10 Steps to
Killer Web Copy".

I shall provide a bit more details about Step 4: List the benefits in the form of
benefit bullets.

What is a benefit bullet? A benefit bullet is a list of benefits that your product or
service offers.

And why are people going to purchase this? It answers "What do they get?".
Not what do they get in the offer, but what will they experience upon
purchasing this course, so what will this course give them. That’s the key.

Now a benefit bullet is two species of benefits. And people don’t like to break it
down this way for some reason, but I do.

One species is removing pain, and the other species is gaining pleasure. The
twin towers of motivation.

Moving away from, and moving towards. MA -- moving away from pain, and MT,
moving toward pleasure.

Forget about which one is more powerful, it depends on your market, if you’re
dealing with a dentist he’s definitely a moving away from person because he
deals with pain all day.

If you’re trying to sell a car sales person, he’s a moving towards person. Just
think of how you’ll feel, when you’re selling cars because he’s telling people
"Just think of all the neighbors who are going to say how great you are by
driving this Cadillac around".

So different types of people have a propensity to be moving towards or moving
away, but I like to write as many moving away from bullets and as many moving
towards bullets, and I don’t look at it as just generic bullets, they are definitely
sequential and segmented because it brings a lot more power and specificity.

So let me give you some recent bullets from a copywriting assignment that’s
not published yet, it’s from a fellow ex-countrywoman, Maryon Stewart, she’s
writing a book on menopause, how to beat menopause naturally and she’s very
well known in England, in the UK. And here are some bullets:

Why common menopause symptoms are not just hormonal.
Common snack foods that significantly reduce menopause symptoms.
Why you have to avoid hormone replacement therapy if you have these
six symptoms.

Now I’m writing these benefits down - I did not have the page numbers before,
I added those later because my client is selling this eBook on how to beat
menopause naturally, and she’s promoting this eBook. Any woman in her 50’s
should get this eBook listening right now. It’s the only eBook of it’s kind.

And you see there I have benefits which are in bullet form. In my copywriting
formula all I do is I write the benefit first. And then the page number comes
later if I want to use that technique.

How to naturally treat the five most common menopause symptoms.
What to do when pre-menstrual symptom clashes with menopause.
Why African-American women experience menopause earlier.
7 all natural no-cost tips that reduce menopause discomfort.

You see these are pretty powerful bullets. Now I wrote those in the step four
and I did not write any copy the way you’re going to read it, I just wrote the
bullets because that’s another foundational step in writing the landing page.
And I wrote those first.

In fact, my client Maryon actually asked me for the landing page, and I said "I
can’t give you the landing page, let me give you the bullets first". So I gave her
the bullets and she corrected those, then I started writing, as I go through this
formula. I started writing after I was done with the other formula items.

In fact writing the landing page is step nine in this formula. Step nine, I begin
writing as Earnest Hemingway would say, just letting it flood out emotionally.
So moving away from bullets are "How To Avoid ’blank’". Moving toward
benefits are "How to acquire ’blank’" or "How to get ’these secrets’".

"The seven business mistakes most marketers make, and how to avoid them."

Is that a moving away from benefit, or a moving towards? Moving away, how
to avoid, right.

"Do you know these seven secrets to life long prosperity?"

Is that a moving toward, or moving away from?

Moving toward.

Okay, so you should sequester or segment your moving toward or moving
away from because pain, pleasure, pain, pleasure, I like to sprinkle them in all
through the copy.

"An age old Native American cure for hot flushes and night sweats."

Is that moving toward, or moving away from? There’s a key word there that
tells you what it is.

Cure. What is that, moving away or towards? It’s actually moving toward, how
to avoid hot flushes and night sweats would be moving away from. See what I
am saying?

So the cure is moving towards, the avoidance, how to eliminate, that’s moving
away.

How about this -- now this may sound like it’s moving away from but it’s
moving toward...

"A proven seven day diet plan that reduces menopause suffering"

What are you moving toward? The seven day diet plan. You see what I’m
saying?

So how about this one, is this one moving away or moving toward:

"Remove this food from your diet to practically eliminate hot-flushes"

It’s moving away from -- "Remove this food from your diet to practically
eliminate...". I mean what could be more moving away from that?

Now, how do you know which ones to use? Just think about your target
market. But definitely segment those types and don’t mix them together.
Mixing them is like co-mingling businesses, you got to separate those.

In other words, in step 4 you write down your benefit bullets, I want you to
write down moving away from benefit bullets, and then moving toward benefit
bullets. Separate them.

And then you’ll find when you focus on one, you’ll get better at writing that,
when you focus on the other, you’ll get better at writing that. It’s the assembly
line theory, don’t jump back and forth. You’ll water it down, you’ll dilute it.

Focus on just one, you say "Now, I’m going to write moving away from bullets"
and then focus on another one "Now I’m going to write moving toward bullets".
Can I ask a quick side note related to that something I use and which I’ve seen
other people use -- how would you involve just curiosity bullets?

Curiosity bullets are either moving away from or moving toward. Every single
curiosity bullet I wrote - here, let me read you the copy:

It says "Take a moment and read what this wonderful resource reveals so you
can finally stop the suffering and get your life back."

Remember, I’m speaking to a woman who is either in pre-menopause or in
menopause right now.

So here’s the bullet:

Why common menopause symptoms are not just hormonal.

Common snack foods that significantly reduce menopause symptoms.

Where’s the curiosity there? Am I telling them what the snack food is?

Every bullet I believe, should be curiosity based, and in fact, if there is anything
I’ve ever learned from the master Joe Sugarman, who I have the utmost
respect for, is that if you’re going to sell an information based product, curiosity
is the driving force and it all started with Eugene Schwartz with Boardroom
Reports.

It is amazing how powerful curiosity can be, and Boardroom Reports, when
they are selling their publication and they have all these other products online,
you know with health and all these other things.

Boardroom.com, I am not an affiliate, just go there and check it out - they
have health secrets, wealth secrets, life secrets, business secrets, leisure
secrets, people secrets, and then they have weekly secrets. Are secrets not
curiosity?

Let me read it to you:

"Secrets of the best sleep aids for a great nights sleep"

Another secret:

"It’s not too late to put your retirement dreams back on track. Learn the
secrets."

"Learn to speak up and out with your boss"

"Yoga for everyone. Yes, everyone. Learn the secrets to put yoga in your
home."

"Bottom Line on dream interpretation. Secrets to learn what you’re doing
when you’re not conscious"

"Helping kids in war torn countries, one woman’s inspiring story."

These are all curiosity based, but they’re all bullets.

You want to learn how to write bullets? Purchase Bottom Line magazine and
you will. Yes, sometimes I feel a little cliché, because I seem to use the word
Secrets a lot in product titles, but it does work very well.

Well, tactics, secrets, strategies, they’re all the same thing, just interchange
them, but a secret is a moving toward. Okay? Because you want to gain secret
and it’s curiosity that’s driving that force.

Does that answer your question?

It does. One final thing about bullets actually, just a note really to people that
you can do this with PDF’s even if it is an eBook, and it does work very well just
in brackets, having the page number next to the bullet. Because as you say
that’s more curiosity. And it makes them start picturing actually reading it.

Picturing it, and flipping it to the page. See all these elements build on the
others so benefit bullets both moving toward and moving away, that’s step four.

The above Introduction to Writing Copy is based on the ebook 10 Steps to Killer Web Copy. Now that you have learnt the importance of good copy writing, you can learn all the 10 steps that will enable you to write copies that sell, and sell well.


			Alex Mandossian

Here are the honest testimonials of other gurus in internet marketing said about this ebook. They are all very positive. Have a read:

										"Louis, 10 Steps To Killer Web Copy is an absolute gold mine of information. It's money in the bank for everyone who applies the wealth of tips revealed. Alex unveils it all from bonuses, upselling, headlines, bullets, how, where, when and why in easy to follow common sense steps. All I can say is if you want to increase your sales conversion rate and therefore your profits then you must get this book, read it and apply the simple principles outlined within." - Allan Wilson reprint-rights-marketing.com -------------------------------------------------------------- "Writing great sales copy is key to the overall success of your online business. If you can't capture your visitors interest, you could be giving away $100 bills, but no-one will care. '10 Steps To Killer Web Copy' is a superb introduction to writing great sales copy and provides one of the best nuts and bolts overviews I've ever seen. Once you own this eBook, your visitor's wallets will never be safe again!" - Neil Shearing ScamFreeZone.com -------------------------------------------------------------- "Louis, I did not know how a person could possibly make a six figure income from a web site that gets less then 200 visitors a day but Alex shares it all in this interview. If I had paid 5 times the price for this in-depth interview I would think it’s worth every penny. At the price you offer it for it’s an absolute steal. I thought I knew a lot about on line advertising but Alex’s insight about taking off line techniques on line has opened my eyes. Alex pointed out a HUGE mistake I’m making on my site that I estimate has cost me thousands of dollars in lost sales. I only wish I'd had this insight sooner." - George Chapin ebookpak.com -------------------------------------------------------------- "The section that starts on page 23, about 'spying' on your opposition is brilliant. Using 'spying' to acquire knowledge, to acquire know-how, and the way it allows you to work on 10 projects at the same time, and avoid making massive mistakes as well as how to use other people's key benefits and methods, then add 20% - 30% of your own ideas and creativity is just brilliant. And, obviously, it's a HUGE time saver. And that's before we even get into the 10-step formula :)" - Phil Wiley MiniSiteProfits.com -------------------------------------------------------------- "Louis -- Alex Mandossian is the real deal. He walks his talk. In your interview, he lays out exactly how to write a killer sales letter -- examples and all. I was most impressed with the little known psychological and motivational techniques Alex shares. Without a good sales presentation, you can't sell even the best and most wanted product so this information is without question -- invaluable." - Mark Idzik RevenueTools.com

To be able to convert visitors to customers is a very critical ingredient for
success. However, you need other skills too. You need many other skills as
well.

I am pleased to let you have the following 11 ebooks as bonus gifts to help you
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