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In case you ask, "What is Google Adsense?".
Google Adsense let you earn money from relevant ads on your website.
One special feature in Google AdSense is that it matches ads to your site's content,
and you earn money whenever your visitors click on them.
"How is Google Adsense able to match ads to my site's contents?", you may ask.
The way Google Adsense achieves it is by automatically crawling the content of your
pages and delivers ads that are relevant to your audience and your site content—ads
so well-matched, in fact, that your readers will actually find them useful.
You also do have the option of placing text or image ads.
You can also use AdSense for search which allows you, the website publishers, to
provide Google web and site search to your visitors, and to earn money by displaying
Google ads on the search results pages.
Google Adsense also provides AdSense for mobile content if you have a mobile
website. AdSense can help you earn money from your content with a simple,
integrated solution.
In order that the appearnace of the ads match the look and feel of your site, AdSense
provides you the options to customize the appearnace of the ads, the style of your
AdSense for search box and search results page.
Because Google has a very extensive AdWords advertiser base, Google have ads for
just about all categories of businesses and for practically all types of content, no
matter how specialized.
Google technology matches the most relevant and highest performing AdWords ads
to your website. And since Google provides the ads, you don't have to worry about
maintaining advertiser relationships. So, Google Adsense makes thing very easy for
you.
As you can see, Google Adsense offers you an opportunity to make money form your
web sites. The question you may ask is how much money you can expect to make
from Google Adsense. Probably not very much if you do not know how to do it
effectively. On the other hand, if you follow good rules and strategies, it is likely that
you can make reasonably good money, say four thousand dollars every month. Yes,
many people have achieved that type of income. There are people who are making
tens of thousands of dollars or more every month. You can be one of them. The
catch is, there is free lunch you - you need to learn and do.
I shall now show you one of the things that you will have to do. This is about the
hardest part of the whole exercise. As you will see, it is really not that hard.
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One of the critical ingredients for success with Google Adsense, is to have content-
rich sites. In Chapter Two of the Goolge Adsense Handbook "Building Your Own
Adsense Empire" discusses Building Rich Content Sites.
I shall summarize the contenets below.
First off, why would you want to build content-rich websites? The short answer is
"Because it keeps people on your site for awhile, it makes them come back, and they
tell their friends about that site."
But why? Well, for one thing, people will stay on a content-rich site because it takes
awhile to read an article or two. Thus, while they're reading the material, their
peripheral vision (off to the sides) notices little ads that happen to surround that
articles.
And if people start to realize that a certain site has good content that they like, and in
particular, different content that constantly changes and is updated, then they'll check
back to see what's new.
The worst thing in the world to have is a stagnant website that never changes. People
will visit it exactly twice - the first time to check it out, and the second one to see
what's changed, and when they find out it hasn't changed, they most likely won't
come back. Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up at it, usually centered
around a theme. Most sites can't quite pull off being WikiPedia, so they specialize. For
instance, you could do a site for dog owners. Possible articles on that site would
cover:
- How to figure out what kind of dog you want
- Where to get a dog
- How to deal with a puppy
- Life stages of a dog
- House-training puppies
- Dog training
- What to feed dogs
- Whether to get more than one dog
- How to socialize dogs with other dogs and with cats
- Exercise needs of dogs
- Training dogs to do tricks
- Treating fleas
- Common dog ailments and when to go to the vet
- Dog nutrition
- Taking your dog on a trip
- Getting a pet sitter or boarding your dog if you don't take him on a trip
The articles you'll want to have on your site should be short enough so that someone
can read them in about 5 minutes. This means you want to stick to articles of 250 to
750 words, with 300 to 600 words optimal. To give you an idea, a single page in a
published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and
changing them out frequently is not to just put information out into the world. It is to
have a site that people will come back to so that they will see the Google AdSense
ads, and click on them, and then you will get checks in the mail.
That's a key point, so I'm going to repeat it:
The purpose of having a content-rich website is to attract people to it,
again and again, so that they will see the ads and click on them.
You might think it's lots of cool graphics and colors that make a site attractive to a
visitor, but it's really the content. In order to make money from Google AdSense, you
need to grasp that concept. Believe me, you could run a wonderful advertising
campaign and develop all sorts of viral marketing tools and attractive affiliate
programs. But unless your Website is content-rich, the traffic spikes that you get for
your efforts will only be temporary. The very best way to attract and retain an online
audience is to provide content that's useful, valuable, informative, educational or just
downright funny as hell or entertaining in some way.
What does a content-rich website look like? Here is an example.
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How Do I Build A Content-Rich Site?
I know the notion of creating your very own content-rich website might be a little
intimidating, but you can do it. It's not hard. You don't have to be a good write to
have good content on your site. In fact, you don't have to be a writer at all. There are
plenty of successful people who make a lot of money from Google AdSense and they
don't write a word of that content. We'll talk more about that later, but you can hire
writers, or have guest writers - it's not hard.
Anyone can create a content-rich Website by following a few key points:
• Have some discipline - maintain your site.
• Update that site often. Having a schedule is best.
• Be able to beg, borrow, or commission content
Discipline is key
To create a content-rich Website, you need to hone your focus and your self-
discipline. I don't have to tell you how incredibly easy it is to waste hours, even days,
just surfing around the web from one site to another. You can't let yourself get
distracted like that or you won't accomplish anything. Start with setting a limit to
surfing for fun so that you limit your searches to sites and resources that are relate
very directly to your site’s subject.
Discipline also applies to creating creation. Successful writers can't afford to wait for
inspiration to strike before starting work. Instead, they develop a writing schedule for
themselves and they stick with it like it was their job - since it is. As one famous writer
said, "I write when I feel like it. And every morning at 9am, I make sure I feel like it."
Schedule a time for yourself to sit down at your desk and write.
And you'll need to develop another schedule for when to add content to your Website,
and follow that schedule religiously. Make a commitment to yourself and follow through
with it.
And remember - if you just simply can't write, or you find yourself making too many
excuses not to write content, just hire someone.
Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5
to $10 each. You'll find someone.
Regular updates are critical to your site
Nothing is deader than a website that looks like somebody's forgotten about it.
Regularly updating or modifying your site content gives you a big advantage over the
competition. Web surfers will keep on coming back to your site if they notice that
there's always something new to see, learn, or enjoy each time.
What Kind of Content Should I Put Up?
Any kind you want, of course, since we're talking about the internet. But seriously,
you'll want to give this topic some consideration, since there's more interest in some
topics than others.
You know the people who are your audience, since ideally you're talking about
something you know about. For instance, if you're talking about Ultimate Frisbee, it's
because you play it. So you know what other Ultimate people are like, and what they
want to know and what they find entertaining.
Once you know that, you can decide about which types of content will best serve their
needs and how to go about finding or creating it. Here are some general categories to
get you started with your brainstorming:
• Editorials
• Feature articles
• Political opinion
• News stories
• Art galleries
• A conglomeration of the best content
• Reviews of movies, books, music
• Interviews
• Interactive features - polls, feedback, discussion groups, forums, chat
Editorials
Editorials are the opinion of someone who's seen as an expert in the field-- (either
you or a guest contributor). This makes good content because people like to respond
to it, either by agreeing with or opposing the writer. This can make for an exciting
page, and you'll probably have to moderate it.
Give your people a way to make their views known; put up a bulletin board or guest
book on your site. People will come back to read other responses to their comments.
And you can use this feedback from your audience by incorporating it into a follow up
article in the future.
For instance, is everybody complaining about a new government travel policy? Do an
article on it, since clearly that's something people are talking about so they'll want to
read about it.
Full-length Feature Articles
This is the most common and in many people's opinion one of the best forms of
content. Depending on what your site is like, the articles could be long or brief, formal
or chatty, technical or entertaining.
Here are some tips:
- Keep it short. While there aren’t any hard and fast rules, you should keep these
articles below 1200 words. If they are longer, make them into multi-part
features. People hate to have to scroll down a lot.
- Articles should be relevant to your site.
- Articles ought to educate, entertain or inform. Don't overwhelm people; stick to
one or two ideas.
- Refrain from rehashing an article you’ve read somewhere else. By publishing
something that's new, you up the value and credibility of your site.
To Get Content
1. Offer to pay guest authors for their work. A guest author could be someone you
found on your bulletin board who happens to write well.
2. Exchange articles with the guest author's site. Your site visitors benefit by
providing them with another point of view. And you might just gain some new regular
visitors from your guest author’s site!
3. Make sure you get exclusivity. When someone writes for you, make sure they won't
submit that same article to dozens of other Websites and newsletters. When your site
publishes exclusive content, you have opportunities for syndication in other
publications, online and off, and you gain a lot of reader loyalty. The key phrase in a
contract with a writer is that you're buying all rights, including electronic.
Can you use reprints?
Reprint articles written by others, but you must always obtain permission. All work,
from the moment it is written, is copyright and owned by the author, whether it is
marked with a copyright symbol or not. Content is not free. You can, however, make
reprints interesting and personalised by putting your own ’spin’ on the content. Write
an introduction to the subject, or comment on the author’s opinions or conclusions.
Take care to avoid ’editing’ the original article without the author’s permission. Avoid
articles that have been reprinted many times before on other Websites and electronic
publications.
Political Opinion
Using political opinion on your site can be tricky. People are deeply divided these days
and have strong opinions. If you do run a political site, you'll probably want to carve
out your own niche. Even then, be prepared for flamers from very different view points.
On the other hand, if you can manage to run a site that actually features a somewhat
well-mannered debate, you'll have a huge hit on your hands. Be prepared to moderate
this type of site.
News Stories
Your site can become a news source for the latest developments and happenings in
certain niche area by providing timely news on topics of interest to your readers. I'm
not saying you can be the next CNN or MS-NBC, because that takes building a huge
operation. But what you can be is, for example, the CNN of the karate world, or the
ABS-News of the bonsai tree hobbyists.
What you'll want to do is create a separate section of your site to deal with industry
news. Or, devote an entire site to news updates. There are many ways of presenting
news:
• As a feature article
• As short news clips, with a link to the full story
As news stories, where each item is explained at length.
However you decide present the news, make sure you give it your own personal style.
Check out salon.com. Has its own style, doesn't it? Now look at drudgereport.com.
That's another style. Make yours interesting, personal, chatty, fun, unique, or all of
these - just make it yours.
Make sure your news is relevant, useful to your reader, and timely. Old news ain't no
news at all, it's history! So how do you get news? By:
- Subscribe to eZines on your subject or topic
- Sign up for e-mail news delivery services
- Register to get regular press releases on your topic
- Surf the web for new news items
- Get news from newspapers, magazines and books
- Go to conferences, workshops or seminars and write about what you see and
who you talk to
Conglomerating the best content
If you can make your site into the ultimate content resource on issues related to your
topic, I guarantee you you'll attract and retain a loyal audience. Your site will
become known as a The Place for anyone who wants information on your subject. For
example, Harry Knowles has made aintitcoolnews.com into The Site for movie reviews
and advance spoilers.
Since you're the expert on your topic, you can evaluate sites and other resources
(eZines, directories, books, offline publications) and sniff out the best ones to list
along with your rating and opinions.
This sort of content is like the old book reports you used to have to write for school.
Read up thoroughly on your subjects, then hit the high points of a topic. Or, consider
writing a summary of three separate article that have the same theme.
Reviews of movies, books, music
This is perhaps the easiest category to get content for. If you have friends who are
movie, book, or music fans, they'll probably write reviews for free just for the thrill of
seeing their stuff on a site.
Also, this is a never-ending source of content, since there are always new movies,
books and music coming out. Contrast that with dog breeds - once you've written
everything there is to say about every known breed, you have to wait for them to
come up with a new breed!
If you want to have some fun, you can review movies yourself. And actually, if you're
running your Google adsense site as a business, you may even be able to deduct the
cost of movie tickets from your taxes. Check with a tax consultant to make sure,
though.
Music is easy, too, especially if you live in a town that has lots of live music or festivals.
If not, you can buy used cd's online, listen, and review. In fact, you could even hire a
high-school kid to do this, but check their writing skills first.
Books are a little harder, since they take more time to review and cost more than cd's
and movie tickets. However, you can paraphrase what others have said if you're clever
and don't violate copyright.
Interviews
This is a category you might want to get a freelance writer for. Go to elance.com and
browse the profiles of Service Providers to see who does interviews, then talk to them.
Many freelancers specialize in celebrity interviews, and that's what you want.
Interactive features - polls, feedback, discussion groups, forums, chat
This is one of the most popular types of sites for kids, teens, and young adults
because they get to give their opinions (which many kids don't get to do enough of
at home, according to them) and they get to talk to others.
So, if you want to run this kind of site, bear your target market in mind. It's worth
paying a few bucks to a freelance writer or graphic artist to come up with fun games
that are constantly changing, or new polls, since people will come back time and again
to give their opinions. And don't forget surveys' people love to take surveys.
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Wow, so much useful information that you can make use of.
You have now realized that you are a step closer to getting a $4000.00 check
From Google in your mail box every single month!
Yes, you can create a massive auto-pilot income with the Google Adsense Program,
starting now!
Many website owners have built a fortune at breakneck speed using this plan, and you
have just read about the most difficult part of what you have to do - creating content-
rich sites. The rest of the steps are much easiler to perform and you need to learn
them.
This ebook shows YOU exactly how you can do it, too -- even if you have NO
EXPERIENCE with e-commerce or online advertising!
What could YOU do with $4,000 in extra money coming in like clockwork each and
every month from using our system? Would you…
- Pay off that credit card balance that’s been hanging over your head?
- Buy that new sports car you’ve been wanting? You know the one!
- Upgrade the kitchen in your house, or buy a new whole new home?
- Finally take a real vacation—not just to a nearby city, but to the Caribbean?
- Get rid of your student loans?
- Help your mom, dad, siblings, or friends out financially?
- Donate to your favorite charity?
- Maybe even quit that job you hate and never have to sit in a cubicle again?!
Totally Amazing But True:
Google Will Send You Checks In The Mail Just For Using Their Adsense Program!
You Can Create Killer Content That Draws Thousands Of Hits A Day To Your Site
Using Simple Tools!
Users Click On The Ads, You Get Checks—It’s That Easy!
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Order today and start the process of making money from
Google Adsense!
You get full resell rights to this book when you order.
That is not all. I will give you the following eBooks as bonuses. These
other eBooks will help to enable you to have many other streams of
passive income from the internet.
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Bonus Books
Blog Biz for Beginners
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Auction Strategies
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Internet Promotion for Beginners
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About Niches
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eBartering Tactics
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B2B Revealed
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Free Publicity
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Webvertising
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eBook Farming
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All About Hits
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7 Secrets to Unlimited Traffics
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Insider's Guide to Selling Books on Amazon
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Subscriber Boost
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Million Dollar Emails
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Article Marketing Course
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101 Auction Secrets Revealed
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10 Steps to Killer Web Copy
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For only $17
You get all these 18 books
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Just click on the link above to get immediate download of Google AdSense Empire
(together with 11 bonus books - absolutely free).
Your purchase through PayPal is fully secure.
Furthermore, there is no risk because you can get your full money back refund
within 8 weeks if you are not satisfied with the purchase.
With this iron-clad guarantee, what have you got to lose?
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8 weeks
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Guarantee!
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SPECIAL OFFER : $17 for All These 18 Books
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$17
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Brought to you by Jacob Gan, PhD (Michigan)
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